ADVISORY · OPERATING SUPPORT
25+ years building and running companies
$146M capital raised
~11x loan-book growth
4x enterprise pipeline
4 acquisitions
AI
Fintech
Enterprise Software
Energy
SaaS
I work with venture-backed companies when something needs to change.
Growth stalls. Markets shift. Capital gets harder. New technology creates an opportunity. Sometimes the problem is deciding what to do. Sometimes it’s making it happen. Often it’s both.
SELECTED COMPANIES
WHERE I GET INVOLVED
When a decision matters — and someone needs to make it happen.
I work with leadership on the decisions that shape a company — and stay involved when execution matters.
SELECTED OUTCOMES
The measure is what changed.
Capital raised. Markets opened. Commercial engines rebuilt. Companies scaled and acquired.
01
Etika
Installed by the lead investor. Raised £107M across equity and structured financing, cut institutional funding costs ~40%, and grew the loan book from ~£8M to £112M.
02
Orchestrated AI
Founding advisor. Created the commercial model across positioning, partnerships, GTM, and execution. Within six months, closed enterprise opportunities increased ~4x.
03
Magisto
Created Magisto for Business, opening a new commercial SaaS market. Doubled annual revenue from ~$4M to ~$8M, raised $20M, and preceded a ~$200M exit.
04
Voxify
Brought in when revenue growth had fallen to zero. Rebuilt sales, marketing, positioning, and GTM. ARR grew ~37%, ACV ~49%, and average transaction value ~50%. Acquired by 24/7 Customer.
HOW I WORK
The role follows the problem.
There isn’t a fixed advisory model. The level of involvement depends on what needs to happen.
04
Leave something that works
Build capability that remains inside the company.
AI EXPERIENCE
AI as a business capability, not a technology project.
I work with AI companies and AI-enabled businesses across product, commercialization, GTM, underwriting, customer workflows, and operating models — identifying where AI creates real advantage and getting it into use.
WHERE I GET INVOLVED
AI commercialization · AI operating models · Product strategy · Workflow redesign · AI-enabled underwriting · Go-to-market
ABOUT ANDY MOORE
Experience built inside companies.
More than two decades building, running, financing, scaling, and restructuring technology companies — as a founder, CEO, executive, board member, and adviser.
Built under pressure, not from theory
Much of that work has happened at inflection points — raising capital, fixing commercial performance, opening markets, building partnerships, changing leadership, and navigating transactions.
That experience is what I bring into companies today: helping leadership determine what needs to happen, and getting directly involved when that can change the outcome.
Built it. Scaled it. Been there.
When strategy, AI, capital, growth, or leadership decisions carry real consequences, bring experience to the decision — and the ability to help make it happen.
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